“ZARAFSHAH”

Visual identity design for “ZARAFSHAH”

Studio Gaph – July 2024 

Zarafshah Fashion & Design House was founded by two designers, Zahra and Banafsheh, and was officially registered in Oman. The name Zarafshah is derived from a blend of their names and the concepts of “Zar” (gold) and “Shah/King” (a symbol of wealth and power). The brand currently focuses on jewelry design and fashion design.
In creating the logo, we aimed to shape the letter Z in a way that evokes both an elegant pendant with two purple gemstones and the silhouette of a formal women’s dress. For the Zarafshah logotype, we sought a modern form inspired by the aesthetic of Arabic calligraphy.

The project included:

. Color palette selection
. Logo and logotype design
. Logo motion design
. Stationery design
. Business card design
. Clothing tag design
. Shopping bag design
. Gift calendar design

We’re truly delighted to have brought this project to life.