“Zhin Beauty Lounge”

Visual Identity and Logo Design for “Zhin Beauty Lounge”

Studio gaph 2022

Zhin Beauty Salon is a project that was launched in 2022. The logo, visual identity, stationery, and various branding materials were designed and developed for this beauty salon.
The logo concept is inspired by the flow and curl of hair, creatively incorporated into the Persian typography of the word “Zhin.” This approach gives the brand a distinctive and elegant visual identity while directly reflecting the nature of the business.
A combination of black and gold was selected as the primary color palette to convey a sense of luxury, sophistication, and exclusivity. Additionally, a sage green tone was chosen as a tertiary color, inspired by the salon’s interior décor, creating harmony between the brand identity and the physical environment.
Overall, the design strategy focused on achieving a minimalist, simple, and elegant aesthetic while maintaining a luxurious feel. The visual identity was carefully crafted to evoke a sense of calmness, trust, and refinement, particularly appealing to modern, stylish women who value both beauty and quality.