Darsad Burger

Visual Identity Design Project of “Darsad Burger”

Studio Gaph – August 2020

Darsad Burger is a fast-food restaurant located in western Tehran, in the Saadat Abad district on Darya Boulevard. The word Darsad means “percent” in Persian and is represented by the symbol (%). Drawing inspiration from this symbol, we first developed a custom mascot that became the central visual element of the brand. The mascot was subsequently applied across a wide range of brand touchpoints, including burger packaging, pizza boxes, French fries boxes, beverage cups, and other customer-facing materials.

Our scope of work for this project included:

. Mascot design

. Persian and English logotype design

. Poster design

. Restaurant signage design

. Burger box design

. Pizza box design

. French fries box design

. Cup and shopping bag design

. Business card design

. Additional brand identity and promotional materials

The result was a cohesive and distinctive visual identity that helped establish a memorable brand presence across both the restaurant environment and its packaging system.